Australian Associated Press has bought Crown Content’s directories business in a move which brings the Margaret Gee’s Media Guide and Who’s Who in Australia publications into the AAP stable.
AAP chief executive officer Bruce Davidson said Crown Content’s seven online and print directories brands will be incorporated into the AAP Medianet communications solutions business.
The acquisition will strengthen Medianet’s product suite and is expected to deliver increased efficiency and savings through integration of management, sales and production.
“The acquisition of the directories business will create an enhanced value proposition for our clients – including the 1500 current clients of the Margaret Gee’s Media Guide,” Mr Davidson said in a statement on Tuesday.
“By combining the two offerings we intend to market the full spectrum of the media and stakeholder intelligence market – from one-off communications needs to the ongoing requirements of our government, corporate and community clients in Australia and New Zealand.”
The Crown Content stable also includes Who’s Who in Business in Australia, Who’s Who of Australian Women, the National Guide to Government, the Directory of Australian Associations and the Australian Local Government Guide.
Medianet managing director Michael O’Connell said the depth of information available in the Crown Content directories and databases would enhance Medianet’s reach and influence.
“AAP also understands the need for accuracy and is well-placed to continue the high levels of research required for these quality publications,” Mr O’Connell said.